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We are looking for an Event Manager

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We are looking for an Event Manager

 

Maternity cover – 12 month contract, with potential to extend

Salary – £30-35k DOE

Location – Windsor 

 

Ice is a Brand Experience Agency, specialising in events, environments, 3D design & build and brand I.D.

We are a member of Isla and look to manage all of our projects in the most sustainable way possible.

We’re looking for an experienced events manager to join our busy team.

Based in central Windsor, with the option of flexible home working, you will report to the Head of Events.  This is an ideal opportunity for a hands-on event manager looking for an exciting and challenging role.

You will be a team player and have a proven track record in delivering all aspects of an experiential/event project.  You will demonstrate a creative flare and experience of managing all types of events and be as comfortable with the practical parts of the job on-site as you are liaising with senior clients.

The Role:

  • You will be responsible for managing a range of event projects, from meetings & presentations to large conferences and experiential events.
  • Management of all project elements from initial client briefing through to completion.
  • Briefing and management of suppliers and other Ice departments.
  • Liaison with clients, suppliers and venues.
  • Costing and management of budgets.
  • On-site management.
  • Post event evaluation and reporting.

You will have:

  • An events background with good experience working for an events or experiential agency.
  • A good understanding of AV and conference production.
  • Knowledge and understanding of the creative process and managing design or collateral for events.
  • Excellent communication skills with the ability to liaise with clients, suppliers and colleagues at all levels.
  • The ability to produce presentations to a high standard and present these to clients.
  • Good production knowledge and experience.

Please send you CV to our MD John Palmer [email protected]

We are looking for an Event Manager

By Uncategorised

We are looking for an Event Manager

Ice is a Brand Experience Agency, based in Windsor, specialising in events (live, hybrid & virtual), environments, exhibitions, and brand I.D.

We are a member of Isla and look to manage all of our projects in the most sustainable way possible.

We have an immediate requirement for an experienced events manager to join our busy team.

You will be a team player and have a proven track record in delivering all aspects of an experiential/event project. You will demonstrate a creative flare and experience of managing all types of events and be as comfortable with the practical parts of the job on-site as you are liaising with senior clients.

The Role:

  • You will be responsible for managing a range of event projects, from meetings & presentations to large conferences and experiential events.
  • Management of all project elements from initial client briefing through to completion.
  • Briefing and management of suppliers and other Ice departments.
  • Liaison with clients, suppliers and venues.
  • Costing and management of budgets.
  • On-site management.
  • Post event evaluation and reporting.

You will have:

  • An events background with good experience working for an events or experiential agency.
  • A good understanding of AV and conference production.
  • Knowledge and understanding of the creative process and managing design or collateral for events.
  • Excellent communication skills with the ability to liaise with clients, suppliers and colleagues at all levels.
  • The ability to produce presentations to a high standard and present these to clients.
  • Good production knowledge and experience.

Please send you CV to our MD John Palmer [email protected]

COP26

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The eyes of the world have been on Glasgow and COP26. This two-week event has drawn a great deal of attention and put into sharp focus some of the major issues we all face regarding climate change.

Many companies at the event have been keen to show their green credentials and how they as organisations intend to tackle the problem.

Our client O2 are one such company who are there to explain their involvement in mobile connectivity and their plans to become the UK’s first net zero mobile network. They plan to cut carbon emissions from its entire business and network by 2025.

They took some space in the Green Zone of the event which was created and dedicated to youth groups, civil society, academia, artists, business from across the UK and all over the world to host events, exhibitions, cultural performances, workshops and talks. With over 100 exhibitors, 200 events and 11 sponsors taking over the space, provided amazing opportunities to listen, learn and celebrate climate action.

The O2 stand consisted of a Twizy autonomous vehicle, a truck driving simulator and some explainer videos. As the space was outside, we used an eye-catching pod type structure, the interior of which was visible from both sides, weatherproof and secure.

Over 3000 people have visited the show each day and have had the opportunity to learn about some of the green technology that is available today and get some insight into what might be coming up in the future and its impact on climate change.

PPA Event of the year

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Congratulations to our clients at Stylist for winning the Professional Publisher Association Event of Year 2020.

This was for the Stylist Live Luxe Festival held at Magazine London.

Judges were impressed at how Stylist transformed this existing event into a highly profitable VIP experience. The event included a series of inspiring talks, celebrity interviews, must have trends on the Stylist catwalk, makeovers, gifts from the shopping floor, artisan food stands and cocktail bar.

Ice were appointed to design and build exhibition stands for the key event sponsors to include fashion brand Elie Saab, Coty‘s beauty brands OPI and System Professional, Instax – the instant photo camera experts, leading toothpaste brand – Pronamel, skincare brand Philosophy, Natwest bank and Scotland’s National Trust organisation – Visit Scotland.

Well done to all those involved.

The rise of video conferencing

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Other video conference services are available?

During the past 5-6 weeks of the lockdown video conference has never been so popular and important for having meetings and catching up with family and friends. A great way for communicating and saying hello.

Now there are many video conference platforms to choose from, most have come from a business environment including Go to Meeting, Cyberlink U Meeting, Bluejeans, Google Meet, Microsoft Teams to name but a few.

But it is the brand Zoom that seems to have captured people’s attention and has almost entered into the vocabulary much like Skype did all those years ago. I have lost count of the number of people who have said to me ‘we can always have a Zoom call’ or ‘do you fancy a Zoom call?’

Whether this association remains only time will tell. Not that this is always good thing for a brand but that’s another story.

In the meantime, it got me thinking of the other brand names that have entered into the general language and became the generic word to describe a product. One of most well-known has to be Hoover to describe vacuum cleaners but there are plenty of others. Some of my favourites are:

Astroturf
Bubble Wrap
Biro
Cashpoint
Escalator
Fibreglass
Jacuzzi
Jet Ski
Thermos
Tupperware

See how many you can think of and let me know. Without Googling it or course!

Eco-marketing, the future of events marketing.

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Last year, with their exclusive partnership with Live Nation, the Co-op became the first UK’s food
retailer to have a supermarket at four major festivals.

Amanda Jennings, Director of Marketing Communications for the Co-op said at the time’ This shows
our ambition to reach out to new and young customers, providing essential and quality products. Co-
op is all about getting close to the customer and it doesn’t get much closer than being right outside
your tent’

Melvin Benn MD Festival Republic replied, ‘Having an environmentally-conscious food retailer like Co-
op on site will give fans easy access to all the products they need for our festival while reinforcing our
green principles.”

A year later Co-op pop up shops appeared in seven other festivals including the most famous of all,
Glastonbury.

As a partner at events for the Co-op for the last 3 years, Ice were asked to plan, create and execute
the Annual Trade Briefing, an event where Co-op showcase their new ranges and come face to face
with food suppliers, we wanted to continue this festival vibe, minus of course the mud, poncho’s and
tents.

Our watchwords were sustainability, diversity and inclusivity to bring to life the motto of ‘Co-op. It’s
what we do’, showing that Co-op cares about the world that we share

So, the world that we built was, as the brief asked, an immersive conference experience that made
the attendees feel they weren’t attending a conference.

A relaxing, exciting space that had the vibrancy and charm of a festival.

We staged their very own Co-op festival.

With a top DJ providing live music, acts such as Groove Armada, Jess Glynn and Sam Smith were on
the bill.

Reducing waste and recycling were the order of the day, with décor furniture made from recycled oil
drum and reclaimed wooden pallets. And totally plastic free.

From the newest tunes to the latest bites. culinary wonders for every palate and every dietary
consideration. From juice bars to yoghurt stops, from pizzas to a selection of dishes from Asia. There
were also some super salads to try exclusively at the festival, ahead of their launch in stores.

The areas where buyers meet food producers had a relaxed informal feel that helped engagement,
with a message wall highlighting Co-op’s top achievements proving what they do for the community.

Meetings to discuss specific topics felt like mingling at a gig rather than a formal environment and
took place under a colourful canopy of festival style ribbons and festoon lighting. This area provided a
focal point to the whole show.

At Ice, we’re not green when it comes to being green

We appreciate that the corporate world is evolving into one where important social issues are
espoused and championed by unique partnerships between socially responsible companies sharing
similar environment concerns.

We feel it’s vital to work with such companies, like the Co-op, to help further those important issues
through event marketing that mirrors those sustainable, diverse and inclusive themes.

Create great ideas that have maximum impact on the consumer but minimum impact on the
environment.

Have friendly events that are most importantly eco-friendly too.

So, we aren’t just helping our clients tell the world there is something amazing going on.

We’re doing it in a way that’s kind to the world as well.

What’s In A Name?

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From Nike’s “swoosh” symbol to Starbucks’ twin-tailed mermaid or siren, the world’s largest companies take great care of their logos.

For most people the logos of such firms immediately connect our minds to the business in question, sometimes without the need to see its name.

Think of the golden arches of a popular fast-food chain, or the apple with a bite taken out of it representing a certain tech company.

This type of instant recognition is the holy grail for a business.
So, is it this perceived cache in their brand names that caused Doritos and Mastercard to recently remove their name from their logos?

Or is it an attempt to reconnect with younger consumers by not displaying overt advertising?

In ‘No Logo’ Naomi Klein talked about a shift to anti branding, with companies having to change their thinking on using old fashioned branding. She said, it wasn’t about selling a brand but rather promoting a lifestyle, because brands had such a negative effect on the younger generation.
The lack of a name could negate negative thoughts about that brand that the name conjured up.

But then did Nike taking their name off and just having the swoosh, really stop people thinking about the exploited kids that made their trainers?
Or is less branding, as Mastercard stated, a way of achieving modern simplicity?

People need an image to look at, as Aristotle said, ‘the soul cannot think without an image’.

But in a visual world of memes and symbols, is less, really more?

Maybe simpler branding is part of a bigger plan, a deliberate attempt to again attract a younger audience with subversive marketing?

But will they really think you’re so cool because you don’t have your name on your packs?

So, why bother?

The younger generation heralded the birth of Adblocking because they hated advertising so much. And with many consumers in these price conscious times indulging in product promiscuity rather than brand loyalty, is the writing on the wall, or rather not on the packs, for brands?

Not necessarily.

A company in the US called Brandless eschews all established brands and just has products called Peas or Sweet Corn, no names .no logos.
But surprise, surprise, Brandless has become a brand.

So, gimmick or trend?

Like most new attempts to attract Generation Z, companies need to back up any activity with something more substantial.

Your logo is how people recognise you, and it helps express how you’re different from your rivals – warmer, greener, stronger, and so on. But for a logo to be successful, the company behind it must be a respected and trusted brand. A logo won’t allow a company to build a respected brand on its own.

Age UK is working with Cadbury over the next year to bring the plight of lonely older people to the attention of the nation and do something about it.

Cadburys new Donate Your Words campaign is just purple packaging without the purple prose, no words at all appear on their packaging. Instead those words are donated to highlight the crisis in the UK, where 1.4 million older people struggle with loneliness and 225,000 old people often go a whole week without speaking to anyone.

Customers are not stupid, they know that companies have spent millions designing and promoting their name and logo’s.

They don’t drop them without very good reason.

Or, a very good marketing ploy?

The best views of Windsor

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Ice have been located in Windsor since September 2012 and in April 2013 established a contemporary art gallery within our office building in the high street. Since opening we have built a strong reputation for stocking contemporary fine art; original British paintings, photography and sculpture. Our diverse portfolio of artists brings together an inspiring, creative and exciting collection of thought provoking art. We recently expanded our collection of artworks specifically of Windsor including Windsor Castle the famous Long Walk and the River Thames.

Ice Experience - The Brand Experience Agency is Operated by Ice (London) Limited - Registered in the UK #06811674

 

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