The Lions of Windsor & Maidenhead 2019 public art sculpture trail features 40 individually decorated, life-sized lion sculptures displayed across the Royal Borough of Windsor & Maidenhead from September to October to celebrate the 200th anniversary of the birth of Queen Victoria and raise funds for charity.
The eye-catching lion sculptures are sponsored by regional businesses and decorated by talented artists and designers.
Trail maps will lead thousands of residents and visitors on a voyage of discovery across the region as they track down all of the lions in the pride. The idea is that this colourful public art event will increase footfall to sculpture locations, raise brand awareness for sponsors, boost trade for local businesses, provide a free summer activity and delight lion fans of all ages.
After three months on display, the lions will be gathered together in one giant pride for the ‘Lions Roar Goodbye’ weekend before the charity auction in November.
As a sponsor we wanted to develop a theme that had a story and relevance to the lions on display.
So we came up with Lifelion.
Often referred to as ‘The King of Beasts, the lion is one of the most iconic animals in the world today. A hundred years ago over 1 million roamed most of Africa, parts of Asia and even Europe, now only 20,000 remain.
With LifeLion we want to highlight the plight of this magnificent creature and bring into sharp focus that it has become another of our many endangered species.
We commissioned award-winning artist Amrit Singh to paint our lion. The colour scheme is inspired by the beautiful Maasai Mara and Serengeti sunset using vibrant shades of yellows, oranges and pink to create a very distinctive design. Amrit used his unique style of intricate ink art to create an African nature inspired design merging floral patterns with geometric lines. This connection between the two styles symbolises the connection between humans and animals, showing respect and coexistence alike.