New Twickenham boxes.

The Job

As the official sponsor to the England Rugby Team and more, O2 has a significant presence at Twickenham Stadium. Ice has helped O2 manage all of their matchday activity from branding through to tactical campaigns for many years.

And as their main branding agency, we’re responsible for developing and creating O2’s brand presence in both music and sports venues – The O2, O2 Academies and of course Twickenham Stadium.

What did we do?

Following our recent and very successful transformation of the O2 brand experience in a number of O2 Academies, we developed and implemented a new design for O2’s Twickenham hospitality boxes incorporating a similar look and feel as that experienced by O2’s music lovers.

Although a different audience to the music venues, we wanted to ensure that all O2 spaces are clearly recognisable as part of the O2 experience and second to none.

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