The brief was to create an impactful launch of the exclusive Huda Beauty range at Harvey Nichols Beauty Bazaar in Liverpool One. The objective was to drive customers into store and encourage them to download the Harvey Nichols Rewards app and post on social media to receive a scratch card and win a prize to redeem in store. Social media was also driven with the help of make-up artists helping introduce customers to the brand.
On everybody’s lips.
What did we do?
Near to the store we built a striking selfie cube, a backdrop for customers to pose, click and upload their pics to #HudaBeautyxHN. We gave the front of the store a Huda Beauty make over with branding, lighting and striking graphics. We then branded three separate experience areas in store which were used for make-up demonstrations, makeovers, product trials, purchases and where customers could collect their prizes.
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