The UK’s new power couple

The Job

Representing the biggest UK merger in a decade
and the largest telecoms deal ever, Virgin Media
and O2 have joined forces to supercharge the UK.
The UK’s fastest major broadband provider and the
UK’s favourite mobile network operator bring together
18,000 employees with an £11bn revenue, serving
47 million connections across broadband, mobile,
TV and home phones.
Ice has worked with O2 since its launch in 2002 and
proud to continue that support playing a
significant part in the momentous launch of
Virgin Media O2 – The UK’s new power couple

What did we do?

Ice designed, produced and managed the installation
of an extensive graphic campaign announcing the
new brand to a number of VMO2 offices across
the UK to staff, visitors and customers.
Through meticulous planning and logistics,
the launch was a major success for the new company,
staff and all involved.

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