The rise of video conferencing

By 10th June 2020March 6th, 2023Uncategorised

Other video conference services are available?

During the past 5-6 weeks of the lockdown video conference has never been so popular and important for having meetings and catching up with family and friends. A great way for communicating and saying hello.

Now there are many video conference platforms to choose from, most have come from a business environment including Go to Meeting, Cyberlink U Meeting, Bluejeans, Google Meet, Microsoft Teams to name but a few.

But it is the brand Zoom that seems to have captured people’s attention and has almost entered into the vocabulary much like Skype did all those years ago. I have lost count of the number of people who have said to me ‘we can always have a Zoom call’ or ‘do you fancy a Zoom call?’

Whether this association remains only time will tell. Not that this is always good thing for a brand but that’s another story.

In the meantime, it got me thinking of the other brand names that have entered into the general language and became the generic word to describe a product. One of most well-known has to be Hoover to describe vacuum cleaners but there are plenty of others. Some of my favourites are:

Bubble Wrap
Jet Ski

See how many you can think of and let me know. Without Googling it or course!

Ice Experience - The Brand Experience Agency is Operated by Ice (London) Limited - Registered in the UK #06811674


Copyright © 2009-2023 Ice (London) Ltd.