Drake recently performed at The O2 for seven nights. In his well-known song God’s Plan, he raps “And you know me, turn The O2 into The O3”. This gave our client, O2, the idea to make God’s Plan a reality and change the sign outside the venue to ‘The O3’ for the duration of Drake’s London tour.
Turning The O2 into The O3.
What did we do?
We were commissioned to organise and project manage the manufacture and installation of the new signage. The project required a great deal of planning and organisation with a very quick turnaround. Working alongside our signage partner we handled the process from start to finish including survey, working design drawings, manufacture and installation. At the crack of dawn our installation team removed the old sign and secretly put up the new one ready for the big reveal in the morning.
It caused a lot of social media attention with Drake himself posting the new sign on Instagram with the caption ‘Turn it’.
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