When Aveda was looking to establish its brand in France, they looked to Ice to help make it happen.

We were asked to design and build a bespoke and distinctive exhibition stand for Aveda, to showcase their products and brand at Europe’s largest hairdressing event, MCB Paris.

Working within Aveda’s strict brand guidelines we designed and built the perfect showcase for Aveda.

Our concepts were inspired by Aveda’s retail design to ensure continuity with their high street presence and to increase consumer awareness.

MCB Paris was seen as a major success for Aveda, helping to launch and establish their brand across France.