Ice was asked to create a new display concept for Silhouette’s chain of independent retailers.

We were asked to come up with a design that was totally modular and could integrate with existing optician displays in windows or the main retail space.

Working closely with Silhouette’s Marketing Consultants, we created a range of striking and scalable design concepts to showcase the Silhouette range with any store environment.

We incorporated Silhouette research showing how colour matched personality and physical traits to design the ultimate colour palette in a totally unique and unconventional display solution.