DeLuxe is London’s leading executive jet caterer. An established company, they needed to relook at their brand I.D and positioning in order to keep ahead of the competition.

So, they asked Ice to help.

After reviewing DeLuxe’s existing brand and collateral, we recommended a refresh rather than a complete change.

We updated DeLuxe’s brand to ensure it was right for them now and for many years to come. We then implemented across all media including print and vehicles.

In addition to the brand refresh, we designed a new website that not only looked great but was also much easier to navigate and order from.