Eylure at Beautycon London.

The Job

Original Additions asked us to help launch their new brand for Eylure at Beautycon London, the UK’s premier beauty event.

Our brief was simple – create an experience that will increase brand awareness and exposure in a fun, fearless and playful way.

What did we do?

We did exactly as asked.

We designed an open and inviting stand, with strong branding and created a number of experiential elements for visitors to interact with the Eylure brand.

Social media is extremely important for our client, so we devised several experiences for visitor interaction linking to Facebook, Twitter and Instagram. A number of product display and demonstration areas encouraged visitors to trial the Eylure range and beauty blogger Fleur De Force was on the stand to meet press and visitors.

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