The demand for wigs and hair extensions has never be greater and is expected to expand by 8% during 2020 and the market is predicted to be worth over £381m by 2024. Its against this backdrop that Tiwani Heritage was formed. One of the key objectives of the company is to provide a comprehensive range of ethically produced products that encourage women of colour to wear hair extensions that look natural and have style that reflects the wearers ethnic roots.

Tiwani means ‘ours’ or ‘it belongs to us’ in Yoruba, one of the three largest ethnic groups of Nigeria, concentrated in the southwestern part of the country.

We created an identity that combines a ‘ T’ and ‘H’ into the shape of an African stool or throne to give a simple yet distinct graphic shape that can be used across a number of applications. To support the identity a library of patterns has also been developed to be used across the brands collateral.

The hairstyles come in a variety of lengths and as such might have needed individual packs to send them out in. To make the operation as cost effective as possible we designed a pack to one size that would accommodate all styles.