When a leading mobile network launch the latest, super-fast 4G network technology to the nation they need a concept that demonstrates the technology and performance to customers.

We were asked to manage an intimate concert and coordinate its filming and live stream (over 4G of course) to fans across the country and its promotion throughout the capital.

O2 wanted to make a real splash with the launch of their 4G service, so we helped them do just that.

Ice was intrinsically involved in not only the main launch event but also a number of satellite supporting events across London.

We organised and managed a unique concert by Plan B at the O2 Shepherd’s Bush Empire and coordinated its live streaming to Westfield Shopping Centre, Kings Cross and Victoria Stations.

Ice warm up acts played throughout the day leading up to the big event, at Westfield, Kings Cross and Victoria and our experiential team were out in force to ensure that Londoners were ready for O2 4G.