O2 has been attending Pride festivals for a number of years and Ice is proud to be the agency they ask every year to help ensure that their presence is fun, enjoyable and memorable.

With 40,000 people taking part in the London parade and watched by millions of spectators, The Pride Festival is a sea of glitter and colour so we need to make sure that O2 blue really stands out.

Working with O2’s Pride team, we have continued to develop a memorable experience for O2 staff, participants and visitors to the parade.

We design the O2 Pride Bus, plan and manage all the fun activities and produce those very important party gifts.

Last year we even designed a 6-foot animatronic Jonesy (the feline star of O2’s Be More Dog campaign) to lead our Pooches of Pride.