The O2’s 10th Birthday.

The Job

The O2 is recognised as the world’s leading live music venue, so when we were asked to create an experience to celebrate its 10th Birthday we knew we had to create something a little bit special.

We created an award winning experience for fans visiting The O2 and those at home, streamed through Facebook Live.

What did we do?

We created the ultimate O2 10th Birthday Present with a difference – the fans were given all the presents!

Thousands of music fans experienced our 10th Birthday Present and everyone walked away with a prize.

And with the help of TV legend Vernon Kay and Chris Moyles, our 10th Birthday game show gave some lucky fans the chance to compete for even bigger prizes.

  • 26 million social reach
  • 180k footfall
  • 170k Facebook Live views
  • 1.4 million unique visits to The O2 online gift box

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