The Dixons Carphone Conference is a key event for suppliers to Dixons, Carphone Warehouse, PC World and Currys. Attended by over 1,800 senior managers this is a one-off opportunity for suppliers to promote their latest consumer offerings.

O2 asked us to create something special; something that would grab the attention of delegates and dominate the show. So, that’s what we did.

We created an interactive experience that captured the attention of delegates and knocked the competition for six.

In addition to a number of on-stand activities, we took over the whole event through an RFID experience that, in the words of our client, was the most successful activation ever, drawing delegates to the O2 stand in unprecedented numbers.