The Reimagining Tour

The Job

Following the hugely successful launch of
Virgin Media O2, the Executive team hit the road
for the reimagining tour, giving colleagues across
the country the chance to reimagine connectivity,
live the Virgin Media O2 values and connect with
the Executive team and each other.

What did we do?

Working with Virgin Media O2’s events and internal
comms teams, Ice created a festival style experience
at nine sites across the UK – Reading, Birmingham,
Sheffield, Preston Brook, Manchester, Leeds,
Teesside, Slough and Glasgow.

The reimagining tour was designed to be a day
of reinvention, where staff came together to rethink
the possible and reimagine what they are capable of,
through a mix of fun and informative activations.

And for those that couldn’t be there in person, a live
stream delivered the event to them.

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