Why do some exhibitors waste their money?

By 24th March 2022March 6th, 2023Uncategorised

We recently went to the Confex exhibition at the Excel in London with the view to meeting some new suppliers. I had some interesting conversations and with three in particular who agreed they would contact me after the show as I had some live enquires.  

Of these one did and gave me some costs as agreed. The other two have yet to make contact in just over two weeks. 

My point is why is this?

As we all know exhibitions cost a great deal of money considering the space itself, design, stand build, logistics and staff time. Why bother to spend all this money, time and effort to generate enquiries and not follow up especially where someone has shown some genuine interest? 

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