In June, O2 celebrated 10 years of their sponsorship of The O2 showcasing some of the biggest names in the music and entertainment industry. O2 marked the occasion by creating a live fans experience at the venue which was streamed over Facebook and ran from the 16th June – 24th June in 2017.
Designed and managed by Ice, a huge 6m by 6m 10th Birthday Present Box took centre stage and set the tone for a big birthday bash at The O2. Music fans were invited to participate in a live game show, hosted by Vernon Kay and supported by Chris Moyles, where a range of fantastic prizes could be won including VIP tickets to celebratory shows at The O2 including Ed Sheeran, alt-J and Celine Dion.
Emily Knapp, Ice’s Director of Events, said, “O2 has always given music fans fantastic live experiences and we’ve certainly achieved that this week. Throughout The O2’s birthday celebrations, fans have had the opportunity to win some really great prizes with a number each day taking part in our live game show. The fans really were the stars of the show.”